Stop losing patients
between visits.
ChiroDNA's Patient Pipeline CRM shows every patient's status, triggers recall automatically, and reactivates lapsed patients with personalized SMS - all without manual work from your team.
What is a chiropractic CRM, and why do you need one?
Most chiropractic practices have no systematic way to track where a patient stands in their care journey. A new patient calls, books an appointment, comes in for a few visits - and then goes quiet. Without a CRM, the practice doesn't know who dropped off their plan, who's due for a re-exam, or who's been inactive for 6 months.
A chiropractic CRM solves this by maintaining a live view of every patient's status: their current stage of care, their last visit date, their care plan progress, their outstanding balance, and their contact history. When a patient's status changes - they miss a rebook, their plan expires, they go inactive - the CRM triggers the appropriate response automatically.
ChiroDNA's Patient Pipeline CRM is built specifically for chiropractic workflows. It integrates directly with your scheduling calendar, billing center, and SMS system - so patient status updates are automatic, and the responses (recall texts, reactivation sequences, revenue alerts) require no manual work.
The Patient Pipeline - every stage of care, automated
ChiroDNA tracks every patient through a clear, automated care journey. Each stage triggers the right action - without your team doing it manually.
Inquiry
New lead from call, form, or referral. Whitney captures and qualifies automatically.
Booked
New patient exam scheduled. Intake form sent automatically.
Active Care
Patient attending regular visits. Checkout enforced on every visit.
Near Completion
Care plan ending soon. Alert sent to doctor and front desk.
Overdue
Haven't rebooked within recall window. Automated recall sequence starts.
Reactivation
Lapsed patient. Personalized reactivation SMS sent automatically.
What ChiroDNA's CRM achieves for practices
22%
Lapsed patients reactivated
Average return rate from automated reactivation sequences. For 200 lapsed patients, that's 44 returning to care - with zero manual outreach.
38%
Reduction in no-shows
Automated appointment reminders via SMS reduce no-shows significantly without front desk manual calls.
$4,200
Revenue recovered per week
Average weekly revenue recovered by ChiroDNA practices through pipeline alerts and automated recall sequences.
What's inside ChiroDNA's chiropractic CRM
Visual patient pipeline
Kanban board view with every patient's current care stage. Drag to move patients, or let automation handle stage transitions.
Automated recall sequences
Configurable recall windows per patient type. Multi-step SMS sequences that sound personal and personalized.
Two-way SMS inbox
Full patient conversation history in one inbox. TCPA compliant. Quick-reply templates for common responses.
Patient reactivation
Lapsed patient lists with one-click reactivation sequence launch. 22% average return rate.
Care plan tracking
Remaining visits, plan expiration dates, and re-exam due dates visible at the patient level and in aggregate.
Lead capture integration
Calls captured by Whitney, form submissions from your website, and referrals all flow directly into the pipeline as new leads.
Chiropractic CRM - Questions Answered
What is a chiropractic CRM?+
A chiropractic CRM (customer relationship management system) tracks every patient's status, communication history, and care journey in one place. Unlike a generic CRM, a chiropractic CRM is built around the specific stages of a patient relationship: lead inquiry, new patient booking, active care, care plan completion, and long-term retention. ChiroDNA's Patient Pipeline CRM is designed specifically for chiropractic workflows and integrates directly with scheduling, billing, and automated recall sequences.
How does the Patient Pipeline work?+
The Patient Pipeline is a visual Kanban-style board showing where every patient stands in their care journey. Columns represent stages: Inquiry, Booked, Active Care, Nearing Completion, Overdue for Recall, and Lost. Patients move through stages automatically as they book, visit, complete plans, or go inactive. Each stage change triggers the appropriate automation - a welcome text, a recall sequence, or a revenue protection alert.
How does patient recall automation work?+
When a patient hasn't rebooked within a configurable window (7, 14, or 30 days depending on their care type), ChiroDNA automatically begins a personalized recall sequence: a series of SMS messages that reference their last visit, ask how they're feeling, and make it easy to rebook. The sequence pauses automatically when they respond or book. No manual tracking required.
Does ChiroDNA replace a tool like PatientPop for patient acquisition?+
Partially. ChiroDNA includes a patient pipeline CRM, SMS marketing, recall automation, online booking, and a website builder - all of which PatientPop also provides at $500–$1,000/month. ChiroDNA provides these features as part of its all-in-one platform at no additional cost. If you're using PatientPop primarily for its review generation and local SEO tools, those would still be used alongside ChiroDNA; if you're using it mainly for patient communication and booking, ChiroDNA replaces it entirely.
Can ChiroDNA automate patient reactivation?+
Yes. Patients who have lapsed (haven't visited in 60, 90, or 180+ days) can be added to a reactivation sequence automatically. ChiroDNA practices recover an average of 22% of lapsed patients through automated reactivation sequences. For a practice with 200 lapsed patients, that's 44 patients returning to care - with no manual outreach.
How does ChiroDNA's CRM handle PI (personal injury) cases?+
PI cases in ChiroDNA's patient pipeline include case-specific fields: accident date, attorney contact, insurance adjuster, lien status, and estimated settlement timeline. PI patients are flagged in the pipeline with a distinct status. Whitney (the AI calling agent) identifies PI inquiries on inbound calls and routes them for priority follow-up.
Stop patients from falling through the cracks.
ChiroDNA's CRM tracks every patient and follows up automatically - so you don't have to.
No contracts · Cancel anytime · From $297/mo